Jean-Francois Legare is an editorial director, journalist and content creator based in Montreal, Canada.
Yard, a media property based in Paris and owned by Sid Lee, focuses on street culture. We were tasked with covering a concert featuring Loud, a Quebec rapper who was gaining recognition in France and beyond. This video was shared on both Yard’s and Loud’s platforms.
Agency: Sid Lee
Editorial director: Jean-François Légaré
Creative director: Vincent Ramsay-Lemelin
Directors and cinematographers: Guillaume Lebel, Alexandre Miglierina
Content creators: Jean Bart, Kelly St-Pierre
Production: Sid Lee Studio