Air Transat // Jamaica
To showcase Air Transat as Canada’s premier leisure airline, we devised a compelling content platform highlighting those who possess unrivaled vacation expertise: Transat’s own employees. The campaign included a comprehensive ecosystem that incorporated engaging editorial videos, a series of social posts, as well as long-form blog articles.
Agency: Sid Lee
Editorial director: Jean-François Légaré
Content strategist: Nicolas Naulevade
Account direction: Ariane Poitras, Camille Joly
Production: Sid Lee Studio – Sarah Longpré
Director/cinematographer: Thomas Fortier
Content creation/Photographer: Anne Murray-Potvin
Editor: Benoit Marcoux
Assistant editor: Daniel Daigle
Motion designer: David Leclerc
Colour treatment: Benoit Marcoux et Béatrice Tremblay
Graphic designer: Sarah-Jeanne Turgeon, Marie-Michele Ayotte