I’m a journalist, an editor and a creative team leader; I’m also a big fan of semi-colons.
I’m currently in charge of all comms and marketing at L’Éloi, a production company that reps Canada’s most innovative image makers in photography, video, digital and mixed media.
Prior to joining L’Éloi, I was a creative director at Sid Lee, a global creative agency based in Montréal, Canada. For 6 years, I developed storytelling strategies for brands such as Air Transat, the Heart and Stroke Foundation of Canada, CN, Samsung and the National Bank of Canada. I also played a key role in creating a collaborative platform for Hyundai and the United Nations Development Programme, which was honoured with a SxSW Innovation Award in the media category in 2023.
I landed at Sid after 15 years in media, where I worked as a reporter and editor for some of Canada’s most prominent outlets. During my 3-year tenure as editor-in-chief of enRoute, Air Canada’s travel magazine, the publication was named the world’s best inflight magazine by Monocle. The Canadian Society of Magazine Editors named me Editor of the Year in 2018.