Jean-Francois Legare is an editorial director, journalist and content creator based in Montreal, Canada.
Banque Nationale sought to relaunch the magazine it distributed to its wealth management division’s top clients. Blending elements of a coffee-table book and a magazine, the revamped Présent featured carefully selected stories crafted by acclaimed journalists and photographers, capturing the realms of gastronomy, travel, design and business. To reach the sought-after audience across Canada, approximately 23,000 copies were printed in English and French and mailed to their homes.
Agency: Sid Lee
Editorial director: Jean-François Légaré
Editor-in-chief: Martin Beauséjour
Creative directors: Isabelle Allard, Jean-François Dumais
Art director: Romain Albertini
Content creators: Stéphanie Verge, Caitlin Walsh Miller, Shan Denicourt
Content supervisor: Stéphanie Houle
Executive producer: Marie-Christine Côté
Group account director: Elsa Vilarinho
Account director: Ariane Poitras
Account managers: Sarah-Maude Raymond, Audrey Ouellette
Account coordinators: Laurence Corbeil, Marie-Ly Cormier
Prepress: M&H
Printed by L’Emprinte