Jean-Francois Legare is an editorial director, journalist and content creator based in Montreal, Canada.
For the past few years, IGA, a leading grocery store chain in Eastern Canada, has launched the holiday season with an original animated film celebrating the power of food to bring people together. In early 2020, Sid Lee opened a call for submissions to its artisans, and my scenario was chosen and transformed into a 3D animated spot by my talented coworkers.
CLIENT: IGA (Sobeys)
AGENCY: Sid Lee
MEDIA: Carat
Carl Pichette - Vice-président marketing Sobeys
Caroline Duhamel – Directrice marketing, IGA et Rachelle Béry
Alexandra Monti – Chef marketing, IGA et Rachelle Béry
Nathalie Matte – Chef marketing, IGA et Rachelle Béry
Sandra Huynh – Spécialiste marketing, stratégies commandites & partenariats
Executive creative director: Alex Bernier
Creative team: Alexandre Béland, Alexis Caron-Côté, Jean-François Légaré, Julie Desrochers
Content creator: Laurent Tremblay
Strategy: Pauline Rosen, Pauline Despres
Client services: Geneviève Boulanger, Judith Dupuis
3D Production (Shed): François Hogue, Roxan Carle, Heather Graham, Catherine Paillé
Production (Sid Lee): Carolyne Goyette, Marie-Christine Toupin, Rose Gauthier-Robitaille
Director: Chloé Robichaud
Music and audio (Circonflex): Paul-Étienne Côté, Olivier Girard, Dominic Cabana
Original song: Gerry Boulet